research.

Zerba, A. (2013) Storytelling Techniques Improve Reading Experiences. Newspaper Research Journal, 34(4), 6-23.

Zerba, A. (2013) Young Adults Expect More From Free News Tabloids. Newspaper Research Journal, 34(2), 6-21.

Chan-Olmsted, S., Rim, H., and Zerba, A. (2013) Mobile News Adoption Among Young Adults: Examining the Roles of Perceptions, News Consumption, and Media Usage. Journalism & Mass Communication Quarterly, 90(1), 126-147.

Zerba, A. (2011) Young Adults’ Reasons Behind Avoidances of Daily Print Newspapers and Their Ideas For Change. Journalism & Mass Communication Quarterly, 88(3), 597-614.

Zerba, A. (2008) Putting the Story Back in Hard News Stories to Engage Young Audiences. Newspaper Research Journal 29(3), 94-102.

Zerba, A. (2008) Reaching Young Adults Begins with Change. In P. Poindexter, S. Meraz and A. Schmitz Weiss (Eds.), Women, Men, and News: Divided and Disconnected in the News Media Landscape (pp. 155-174). Mahwah, NJ: Erlbaum.

Zerba, A., Chan-Olmsted, S., and Rim, H. (2012) A Comparison of News Media Avoidances Among Young Adults Across Media. Presented to the Newspaper Division at the Association for Education in Journalism & Mass Communication National Convention, Chicago, IL.

Zerba, A. and Armstrong, C. (2011) Man, Woman, or Child: The Portrayal of Young Adults in the News Media. Presented to the Newspaper Division at the Association for Education in Journalism & Mass Communication National Convention, St. Louis, MO.

Chan-Olmsted, S., Rim, H., and Zerba, A. (2011) Consumer Adoption of Mobile News: An Examination of Motivation Predictors. Presented to the Newspaper Division at the Association for Education in Journalism & Mass Communication National Convention, St. Louis, MO.

Chan-Olmsted, S., Rim, H., and Zerba, A. (2011) Mobile News Adoption among Young Adults: Examining the Roles of Perceptions, News Consumption, and Media Usage. Poster presented to the Communication Technology Division at the Association for Education in Journalism & Mass Communication National Convention, St. Louis, MO.

Zerba, A. (2010) Why Some Young Adults Dislike Print Newspapers and Their Ideas For Change. Presented to the Newspaper Division at the Association for Education in Journalism & Mass Communication National Convention, Denver.

Zerba, A. (2008) Are Young Adults’ Reasons for Not Reading a News Medium, Medium-Specific? Presented to the Newspaper Division at the Association for Education in Journalism & Mass Communication National Convention, Chicago. (*Top Student Paper in Newspaper Division).

Zerba, A. (2007) Putting the Story Back in Hard News Stories to Engage Young Audiences. Presented to the Newspaper Division at the Association for Education in Journalism & Mass Communication National Convention, Washington, D.C.

Zerba, A. (2006) Physical News: Why Some Young Adults Don’t Read Newspapers. Presented to the Newspaper Division at the Association for Education in Journalism & Mass Communication National Convention, San Francisco, Calif.

Zerba, A. and Cantrell, T. (2005) No Laughing Matter: Negative Attribute Agenda Setting Effects on Late-Night Television. Presented to the Entertainment Studies Interest Group at the Association for Education in Journalism & Mass Communication National Convention, San Antonio, Texas.

Zerba, A. (2004) Growing Up with Parents who Read and Watch the News: What is the Effect on College Students? Presented to the Newspaper Division at the Association for Education in Journalism & Mass Communication National Convention, Toronto.

Zerba, A. (2004) Redefining Multimedia to a More Packaged Journalism Online. Paper presented at International Symposium on Online Journalism, Austin, Texas.

Zerba, A. (2003) Perceived Motives for Clicking on Multimedia Features on News Web Sites: An Exploratory Study. Paper accepted at AEJMC, Kansas City, Missouri.